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pixelthedot (November 30, 1999 at 12:00 am)
While I do agree that they are fighting fire with fire by using images of manipulated women, I don't think they're fighting quick cuts, catchy music, or good editing.
krelso (November 30, 1999 at 12:00 am)
fugly?! - you fricken idiot the point of the video is to love and accept yourself for who you are and not try to live up to today's twisted misconceptions of beauty - good on you
nyxetera (November 30, 1999 at 12:00 am)
Yeah, you're right.This campaign was extremely successful too. You can't forget that their ultimate goal is to get you to buy despite any illusion of good intentions. If this film didn't have a brand on it I'd believe in it a lot more.
GodzillaGlenn (November 30, 1999 at 12:00 am)
The irony of this commercial, which is one of the best I've seen, is that it uses all of the elements of modern advertising - quick cuts, captivating music, and, especially, lots of images of scantly clad women - to decry the state of modern advertising. It is effective in "selling" its message for the very same reasons the beauty industry is effective in selling its message. In a backhanded kind of way it demonstrates why this kind of advertising isn't going to ever stop.
yeahT4YL0R (November 30, 1999 at 12:00 am)
This video is so fucking good.
Iantheparty (November 30, 1999 at 12:00 am)
Dove sells Soaps, Shampoo's, etc. Not really make-up.
mikangosho (November 30, 1999 at 12:00 am)
Those are some of the many problems in this world, I worry about them too. But I have the right to feel sad about the importance this society gives to external appearance and its impact in many girls lives. Don't tell me how I should feel.
DragomirJtac (November 30, 1999 at 12:00 am)
This makes you sad!? Try thinking about animal cruelty, and the homeless, and starving children.
teenroses (November 30, 1999 at 12:00 am)
this vid is so freakin addicting, but u gotta watch the "dove: onslaught(er)" right there on the side, too
teenroses (November 30, 1999 at 12:00 am)
yup! they have it on itunes |
